The book entitled Tak Kenal Maka Tak Sayang: Qualitative Research in Health Services by Professor of FKKMK UGM, Prof. dr. Adi Utarini, M.Sc., MPH., Ph.D. was reviewed on event held on February 20, 2020. Hundreds of participants and several important guests attended the event located at the Tahir Building on the first floor of FKKMK UGM. Head of BPP UGM, Widodo, M.Sc., Ph.D., opened the event and expressed his appreciation for the work of Prof. Uut – the nickname of the author – and his great expectations related to qualitative research in health services field. As the manager of UGM Press, Dr. I Wayan Mustika, M. Eng. expressed his appreciation and pride due to the trust given to UGM Press for publishing the book.